Brian Greenberg – Co-Founder & CEO

About Brian Greenberg

Brian Greenberg is a serial entrepreneur, published author, and pioneer in the life insurance industry. As Co-Founder and CEO of Quoteplicity, Brian brings over two decades of experience in growing successful businesses and revolutionizing how life insurance is sold online.

A Proven Track Record

In 2003, Brian founded True Blue Life Insurance, a fully digital life insurance agency that quickly became one of the most successful in the nation. Over 15 years, True Blue:

• Sold 18,000+ policies, helping families secure their futures.
• Generated over 200,000 leads, becoming a leader in online lead generation.
• Brought in over $19.8 million in annual premiums, creating a model for how insurance can thrive in the digital age.

In 2023, Brian sold True Blue Life Insurance and shifted his focus to helping other agents and agencies achieve similar success. This led to the creation of Quoteplicity, a platform built from the ground up to simplify the sales process, increase conversions, and empower agents with modern tools.

Author & Industry Thought Leader

Brian is the author of The Salesman Who Doesn’t Sell: A Marketing Guide to Selling in Your Sleep, where he shares his proven strategies for creating automated marketing systems that convert leads into loyal customers. His book has helped countless entrepreneurs master inbound marketing and passive sales strategies.

Brian has been featured in Forbes, Entrepreneur, HuffPost, and Bloomberg, where he is recognized as a thought leader in digital marketing, business automation, and customer retention.

The Birth of Quoteplicity

After years of frustration with existing life insurance quoting tools, Brian decided to build a better solution. He teamed up with Tim Nolan, a technology leader he had worked with during his True Blue days, to launch Quoteplicity. Together, they created a platform that brings transparency, ease of use, and customization to the quoting process, giving agents the tools they need to succeed online.

A Passion for Helping Agents Succeed

Brian’s vision for Quoteplicity is to enable life insurance agents to thrive in an increasingly competitive online landscape. Whether it’s providing agents with real-time quoting tools, custom websites, or lead generation funnels, Brian’s focus is on helping agents close more deals, save time, and build lasting relationships with their clients.

Why Work with Brian and Quoteplicity?

• Proven experience in building successful businesses.
• A commitment to creating tools that are simple, effective, and high-converting.
• Personalized guidance to help agents navigate the challenges of online insurance sales.

A Note from Brian

“Quoteplicity was built on the principles that made my own agency successful—transparency, ease of use, and customer-first design. I want to help agents not only survive but thrive in today’s digital world. Whether you’re new to online sales or a seasoned agent, Quoteplicity can help you grow your business, generate leads, and close more deals.”